Shame on me!

This is a collection of my works and not the final version of my portfolio. So it is not a responsive website yet.

Please check it on a computer or tablet.
Get in contact
felipepfiuza@gmail.com+46 070 321 1128

I'm a Senior Product Designer based in Stockholm. Currently working at Spotify

For 10+ years I've worked with amazing people and brands, focusing on digital products and advertising.

This is not my portfolio but a collection of a few projects that I've worked on. If you’re interested I have more projects that I can present while we have a nice fika.

Drop me a line, let's have a chat face to face.

felipepfiuza@gmail.com

Be the boss

The lack of a manager hockey game with a nice experience and good looking interface was the spark for three hockey fanatics to create a game that they would love to play with their friends. The idea grew and resulted in a computer game that is going to be released in the beginning of 2018.

Some interactions & animations proposals

Creating a hockey game

From paper sketches to animations, game flows to photography, I was in charge of the whole creative process as the main designer working on this project.

Gameplay

The first version of the game is not going to have any visual simulation of the matches, instead the idea is to follow the game in an experience similar to a play-by-play.

Gameplay - Match

Gameplay - Game paused

Gameplay - Tactics

Gameplay - Home

Gameplay - Defensive Instructions

Design system

From the logos to the modules I created a fully scalable set of items that can be reused in different parts of the game but also preparing it to be launched in different platforms.

Parts of the design system created for the game

Available to download on Steam on Q1/2018

Writing the bike history

Caloi is the oldest bike company in Brazil, existing for over 100 years. The company did a rebranding and I was asked to do a few studies of how it could be applied on different touch points.

Bike overview & Components

Website components

Afk (Away from keyboard)

Gearguard is an alarm that recognizes if any gadget is unplugged from your computer. If someone tries stealing it, the owner gets an instant message with a picture of the crook and the computer starts a noisy alarm. Ideal for LAN parties and events, now you can have a little more time to enjoy when afk.✌️
The logos, name and the content of this project were changed to not reveal the brands behind it. The launch is going to happen during Q1/2018

Product website

Content reveal

Full control of your devices

You can add as many devices you want to be protected thru the dashboard. Control how you want the alarm to behave from a quite snapshot with the webcam to a full-on alarm system screaming out loud.

Dashboard

More than a construction company

Oscar Properties is a well established construction company that signs some of the most desired apartments in Stockholm.   
This work was a pitch* where the task was to change their online presence, proposing how they could leverage technology to interact and create services for new home owners, as well as a smart home app that goes beyond controlling the lights with the mobile.
*The full project can only be presented irl due to NDA agreements.

Home - Projects carousel

Transition from the Home page to a Project

Let the dogs out 🐕

After being a hit on Kickstarter the ambition was high. The idea was to to keep the cool attitude of the startup as well as deliver a nice experience for the consumers. Below is some of the implemented content and different directions explored.

Product overview